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Stylist Darren Kennedy rocks adidas Originals!

Stylist Darren Kennedy rocks adidas Originals!
This week, stylist to the stars and ‘Help My Style’ blogger Darren Kennedy checked out our new adidas Originals Summer 14’ collection and styled some amazing guy’s and girl’s looks from the range. Darren went for some statement print outfits and easy breezy florals paired with retro running inspired kicks for the girls. While colour block zip hoods and preppy Summer style was the look of choice for the guys.

While Darren was having fun styling his looks from our adidas Originals range, we also chatted to him about his favourite high street trends and Summer essentials. Check out the full Q&A below

1. What would say are the key trends for the Summer 14?

I would say the key trend this summer if sports luxe - explosions of colour with print, print and more print!

2. Tell us your three Summer style essentials?

No. 1 A really good pair of sunglasses. If you can get a mirrored reflective pair for this Summer you're bang on trend.

No. 2 A good carry all bag that you can throw all our bits and bobs in for a day around town or hopefully for an escape to the beach… Anything with leather accents will make it feel much more luxurious even if it's not that expensive.

No. 3 a good pair of light weight trainers, the more colourful the better. If you prefer something a little more glam, you can't beat the black lace Honey hi-tops from adidas Originals

3. What are your favourite pieces from the new adidas Originals Summer 14 collection?

I love the super bright LA print to piece Daniella is wearing. And for the guys, if you've got the guns, the vest tops are really cool!

4. How would incorporate pieces from the adidas Originals Summer 14 collection into your existing wardrobe?

For me personally, I would incorporate it very subtly to give my look a nod to the trend for all things sports luxe. For instance, these burgundy adidas Originals trainers would look cool with a pair of black slim fit jeans, a denim shirt and a roughed up leather biker. For girls, the monochome varsity trend is an easy way to channel the look, or if you want to dive in head first go for matching coordinates like the floral printed leggings and jacket.

5. Life Style Sports stocks a huge range of sports style apparel and footwear in store and online. Would you consider Life Style Sports to be a key go-to high street store to achieve the 'sports luxe' look and if so, what key wardrobe staple pieces do you recommend people should look out for in Life Style Sports stores to achieve a relaxed 'athletic chic' look all year round?

There's never been a better time to get in on the trend of all things sports inspired, even Victoria Beckham has done it! Life Style Sports stock a wide selection of big name street style brands such as adidas Originals, Nike and Converse. Key pieces for this look start at the feet. Get some trainers to build your look from – they’re a really easy way to inject a pop of colour even for a really muted outfit. Back to Blog

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