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  • Marketing

    The Marketing team are responsible for developing all Life Style Sports campaigns from concept to execution. They help our brand come to life in stores, online, ATL/BTL and with our highly engaged social community on Facebook & Twitter. They are the hub of social media for the Life Style Sports brand and they are obsessed with all things creative, digital & ensuring our brand values are living and breathing in Life Style Sports every day.
  • Visual Merchandising

    The VM team develop & maintain our in store product display and product presentation to the customer. They work with buyers to understand the product season and then work with operations to roll out the VM guidelines by category. They are creative, commercial, understand trends and love styling. They also design and are responsible for store refits. It's a pretty cool job!
Meet Emma in our VM Team

What's my team like?

Great! We've transformed so many store interiors; introduced new Merchandising Workshops, VM Communications, VM Standards and Principles, and developed many new Store Fixtures and Fittings solutions, to name but a few! It is great to work with like-minded people who take as much pride in their work.

What is a typical day for me in VM

I can go from being completely consumed in a store refit project, eating, breathing & sleeping the project to everyday responsibilities of VM; Planning Store VM Comms, Seasonal Category Comms, VM Workshops, Window updates, POS updates, VM solutions, Store support.. A million little things that form the role! In Retail, every day is so fast but exciting, it demands the ability to flip and react to the businesses ever changing requirements, especially in VM!

What do I enjoy about my role?

I mostly enjoy how diverse the role is! Where to start.... I love the buzz I get from store refits and VM Workshops especially when I can physically get fully involved with the store merchandising team - the excitement generated on the final nights of a store set up is just brilliant - you are sweaty, covered in dirt, working long hours but determined to open not just on time, but ahead of schedule! It is great fun working with the store teams & everyone gives 100%. I love working on the store refits and especially the planning of this.

Best moment in Life Style Sports.

The Dream Starts Here Day, which was an internal celebration and motivational day of our achievements to date. We work in such a fast environment, it was great to stop and reflect on how far we have come, how much we have achieved and how fast everything has happened! A really inspiring day.

What celebrity do I most consider myself to be like?

Monica from Friends! I tend to have sporadic OCD outbursts, where I will only want things done a certain way, my way! I am extremely organised and always want everything perfect & on time!