Girls Run the World at Life Style Sports!
24th January 2014
Life Style Sports has launched its Women’s Running and Fitness campaign – ‘Girls Run the World!’. Fuelled by strength and empowerment, the campaign aims to support women in achieving their running and fitness goals in 2014 with the very best product range and free advice from the team of Life Style Sports Product Experts available in stores throughout the country. We're hoping that the ‘Girls Run the World’ campaign will inspire women throughtout Ireland to get up and out to start their year as they mean to continue. Be it going for a run around the block, hitting the gym, heading to bootcamp or training for a marathon, ‘Girls Run the World’ wants you to put your best fitness foot forward this New Year! Why? Whether training or competing, it is important to have complete confidence in technical features and benefits of the apparel and footwear you wear. We passionately believe that looking good, while wearing the very best apparel and footwear for your workout provides the confidence you need to perform at your best no matter what goals you set yourself. That’s why all stores have dedicated, specially trained Product Experts to provide the right advice on everything you need from head to toe, whatever your workout or running ability. Supported by four top fitness and running brands - Nike, adidas, Under Armour and Asics, we offer the biggest and best range of technical running and fitness apparel and clothing, featuring cutting edge technology. This season, the Women’s Running & Fitness range is all about combining flattering, feminine design with high performance. Colour pops of vibrant blue, raspberry and coral will brighten up those dark January mornings while the bang up to date product technology will keep wearers warm, dry and comfortable whatever the weather. The collections also boasts supreme versatility with a huge selection of great tees, hoodies and lightweight jackets to choose from which can be layered up or down, depending on what each workout requires, taking you from studio to street in style! Life Style Sports is keen to educate everyone starting to get fit or looking to step it up in the New Year, on the importance of wearing the right technical apparel and footwear when running or working out. Training in the right clothing and footwear ensures greater comfort, reduces the risk of injury and helps achieve better results. Customers at Life Style Sports can receive free instore expert advice on the correct clothing and footwear for their workout plus the technical benefits behind each product. Whether training for outdoor running or heading to bootcamp, the Life Style Sports Product Experts (in stores nationwide) are on hand to ensure each customer selects the correct clothing and footwear to meet their individual needs. For runners looking to up their game this Spring, we have everything you need under one roof to ensure you stay warm and dry, safe and protected from injury when pounding the pavements this season. With a myriad of trainers to choose from, Life Style Sports also stocks a huge range of running apparel and accessories to ensure you get the most from your work out. Running leggings are a key part of any running kit and will help keep you warm and dry whilst also supplying compression for extra muscle support. Sports bras for women are also a must to support the muscles. A top sports bra feature to have is moisture wicking material which keeps moisture away from the skin for a more comfortable running experience. Base Layers for the upper body will help with warmth and dryness and will also compress muscles for extra support. A good running jacket is an essential outerwear garment which will protect you against rain and wind and will also provide high visibility when running in the dark. Running socks with ventilation, and moisture wicking material are a great investment as a good pair of running socks will prevent painful burns and blisters. And, to help keep the wintery weather out, invest in a good pair of running gloves, hat and a neck warmer when training across the winter months. Life Style Sports also offers customers a free Gait Analysis service which provides runners with an essential insight into their individual running styles. The results shown from the Gait Analysis service enables the Product Experts to advise customers on THE best footwear to suit their foot strike, maximising their performance and minimising the risk of injury. The Gait Analysis service is available in Life Style Sports Dundrum, The Pavillions SC in Swords, Carrickmines Retail Park and Blanchardstown in Dublin, as well as Manor West, in Kerry, Wilton SC in Cork, Childers Road Retail Park in Limerick and the Richmond Centre in Derry/Londonderry. A free Foot Scan service to determine an individual’s foot type is also available in all Life Style Sports stores nationwide. Our online store, lifestylesports.com isn’t just for shopping this season; customers can also find all the information they need on wearing the right technical apparel and footwear while running or working out at “The Fitness Hub” on lifestylesports.com. Full of practical information and advice such as ‘Sports Bra Fitting’ guides, step by step instructions on ‘Finding the Right Footwear for You’, motivational blog posts on ‘Beating the Plateau’ and ‘Fuelling Your Fitness’ plus loads of product information from top running and fitness brands, lifestylesports.com is a great online resource for those looking to start running or get fit this January. Back to Blog