About Our Brand

When It All Started

We were born in 1979 we think Bob Marley was rocking around in his Adidas Originals!! Because of our customers and our people, we have grown to become Irelands’ biggest and best loved sports and fashion retailer. The brand was hot and getting hotter. Sienna Miller loved us and the Killers loved us, both featuring in various TV ads over the years.

Our product journey

We love to listen to our customers and hear what you guys want so we constantly look to introduce new and on trend brands such as adidas Originals, Nike Sports style, Puma Archive, Fred Perry Footwear, Superdry Footwear, Gio Goi, Converse, Lacoste and Havaianas and more to come….

Fashion and sport is integral to who we are and we’ve kept our position as No.1 in our Performance categories stocking the very best of Nike, adidas, Puma, Umbro, Asics, Underarmour and New Balance.

Our portfolio

We are constantly evolving and investing in our stores and based on your comments and views we look to refit your stores, examples are Mary St, Dundrum, Kilkenny, Wexford and Swords. Mary St has Nike’s biggest Football space in Europe outside of Nike town,a Football space from adidas, houses all our cool Sports Style brands and zones and an xBox … We love trying cool new concepts in our stores so that you have a fun experience! Even better we moved our head office team in too!! Our head office is the hub of the brand and where we do all our thinking, buying and branding.

We spoke to you a lot in 2012! This year we became the fastest growing brand on Facebook. Between 2010 and 2012 over 112,000 people joined us on Facebook, liking us, giving out to us, giving us feedback.

What are we about today?

Today we are not just a retailer or a business. We are a brand not only made of 800 madly passionate team members who eat dream and sleep the brand, but millions of engaging customers and cool brands that make us the social, inspirational and fearless family that we are! Most importantly based on your feedback we refreshed our brand identity. The new Life Style Sports 3 pillar brand mark was born in 2012. Our next journey is the brand new shopping experience you see here today at www.lifestylesports.com … we hope you like it!

What are our brand values?

Our team and customer culture is underpinned by three strong brand values, which have brought us to where we are today!

Sport is social. Fashion is social. We are social. We believe in being connective & celebrating people coming together to experience and share their passions.

Inspirational

Style is about inspiration. It allows people to be expressive in all they Do. We believe in inspiring people, so that they can be at the top of their game, at work here with us, on the pitch or at play!

Fearless

Sport is about putting yourself out there, pushing yourself past your comfort zone and conquering your fears, take the risk. Our fearlessness allows us to be dynamic, bold & brave in all we do!

Making a difference

We believe in making a difference and associating our brand with like-minded brands who inspire us. Since 2010 Life Style Sports has supported the children’s charity Barnardos and our fans have got behind us too. By the end of 2012 we will have raised money for children all over Ireland who really need help.

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