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PHONE: 0115 824 5889
Here at Life Style Sports, we are committed to respecting the privacy and security of all our customers and website users. We will be clear and transparent about the information we are collecting and what we do with that information.
This Notice sets out the following:
What personal data we collect and process about you in connection with your relationship with us as a customer and through your use of our website, mobile applications and in-store and online services;
What we do with your personal data;
How we use your personal data for marketing and profiling purposes;
Who we share your personal data with;
How long we store your personal data; and
How you can exercise your data protection rights;
All personal data is collected and processed in accordance with Irish and EU legislation as applicable, including the EU2016/679 General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011.
Who are we?
The data controller is Life Style Sports, 40 Mary Street, North City, Dublin 1, D01 XD39.
Where we use the terms “we” “us” “our” and “Life Style Sports” we are specifically referring to Lifestyle Sports (Ireland) Ltd. For any data protection queries, we can be contacted at DataProtection@LifeStyleSports.com or at the above address.
Details of personal data processing
Personal data means any information relating to you which allows us to identify you, such as your name, contact details, order number, payment details and information about your access and use of our website and app.
We collect personal data from you when you: (i) make a purchase online or in-store, (ii) create a Life Style Sports account, (iii) use our website and/or app and other websites accessible through our website and/or app, (iv) participate in surveys or competitions, (v) engage with Life Style Sports on Social Media, (vi) subscribe to our newsletter or (vii) contact our customer care teams via any of our communication channels.
We will only process Personal Data for the specific purposes set out in this Notice or for any other purposes specifically permitted by the applicable law. We will notify those purposes to you when we first collect the data or as soon as possible thereafter.
The personal data we collect, details of the processing activity and the lawful bases are as follows:
Purchasing and Account set-up information
Your personal details, such as your name, home address, email address, phone number and order number.
What we do
Why we do it
Our Lawful Basis
Register your Life Style Sports.com account
To ensure that you can use your account effectively
Performance of a Contract
Deliver your purchases to you.
So that you receive the products you purchased
Send you order updates by text, e-mail or through our app
So that you know when your order is due to arrive
Send you a gift card by email
Where your details have been provided as the recipient of a gift card (e.g., by one of your friends) we will send this to you so that you can start shopping
Performance of a Contract
Manage your participation in any promotions, offers or discount schemes you choose to participate in
To ensure you receive any discounts or offers relevant to you at the time e.g., Student discounts, promo codes or Instagram competitions
Send you account and service updates, such as updates to our Terms and Conditions and order confirmation emails
To keep you informed of any Life Style Sports service or terms changes and to keep you updated on your order’s status
Legitimate Interests – it’s important for us to keep you updated if our terms change
Send you information about our products and services
To keep you up to date and help you get the best from our products and services
(You can find out more in the Marketing Messages & Preferences section below)
Legitimate Interests – where you have transacted with us within the last twelve months
Your payment information
This means your chosen payment method, including for example your card details or PayPal/Klarna account details.
You have the option to save your credit or debit card details once your order has been processed to make future orders easier. We won’t keep your 3-digit security number which will need to be input each time you make a purchase.
Process payment, and give refunds
To get paid and to process refunds
Keep a record of any financial transactions with you
Tax and audit obligations
Your purchase history and saved items
Transaction details including contact details, purchases, and returns.
Process returns in accordance with our Terms and Conditions and provide customer service and support
Help us keep track of your purchases so that we can refund you if necessary and help you with any queries
Provide you with an e-receipt from an in-store purchase where you have asked us to
You might choose to receive an e-receipt over a paper one
Combine aggregated information about our customers (that doesn't identify those customers)
To help us track performance and improve the services we offer. Some of this data will be shared with selected third parties such as Google Ads etc.
Legitimate Interests – we have a legitimate interest in analysing this information to improve customer experience
Analyse what you have previously bought from us
To help us understand the items you like
Legitimate Interests – it is important that we understand your preferences
Surveys and Competitions
Your responses to post-purchase surveys, feedback and competitions. This includes your contact and order details.
Manage the competitions that you choose to enter e.g., via social media such as Instagram and provide the prizes to the winners
To contact the winner and deliver prizes
Where you choose to participate, this is necessary for us to Perform the Contract
Gather your feedback on products received and services delivered – we use third parties to do this
To understand whether you were happy or not with the products you received from us and the service we provided.
Legitimate Interests – to help us identify any areas of product improvement
Publish reviews submitted on our website where you agree for us to do this
So that other online shoppers can see objective customer reviews on items they might like to buy
Your contact history with us
Contact and personal details, your questions and comments to us or any issues that you might be experiencing, order details if relevant. For example, where you raise a query with us by email, on social media, on Live Chat or in private messages. We use this information to deal with queries.
Provide customer service and support
To help address and rectify any questions or issues
Legitimate Interests – to provide you with a better experience
Record telephone conversations with our customer service team through a Customer Service Platform
To ensure strong service standards
Retain communications from our customers (Emails, Webchats & WhatsApp message etc)
To improve your experience
Improve the services and support we provide to you
So that you get great customer service every time
If you engage with Life Style Sports content on social media for example, by “liking”, “retweeting”, “reposting”, “tagging” or “sharing”, we may interact with you.
Review our customers views or opinions in the form of social media content
We may want to respond to your comments and gauge brand sentiment
Legitimate Interests – it is important for us to maintain our brand
Review metrics data in the form of impressions, reach, link clicks, growth, engagement, etc.
To analyse our social media performance
Legitimate Interests – it is important that we understand our social media growth
Your body size and shape if you choose to tell us this.
Where you choose to use our “FitFinder” feature, we use third parties who will suggest sizes to you and let you know how clothing will fit
To share more accurate size suggestions and make sure you can make an informed size choice
Performance of a contract
MARKETING MESSAGES AND PREFERENCES
If you have opted-in to receive marketing communications from Life Style Sports, we will use the details you provide to us to send you updates on Life Style Sports products, services and promotions which we deem most relevant to you.
You have the right to ask us not to process your personal details for such purposes and you can change your mind and ‘opt out’ of receiving marketing updates at any time.
How to Opt-Out
To do so, simply click the ‘unsubscribe’ button located at the bottom of any email which you receive from us.
If you have an account with us, log-on, select My Account, then Communication Preferences, and change your preferences.
Alternatively, send us an email, writing “unsubscribe” in the subject heading to email@example.com.
Please note that opting out of marketing messages will not stop service communications, such as order updates, or post-purchase survey emails.
Marketing emails will have tracking pixels embedded, meaning open and click-rates will be monitored.
We bring together different types of information that you have given to us, such as your interests in sports or fashion, rugby or football, your gender, and information that we have collected from your previous purchases and interactions with Life Style Sports, to perform analytics to personalise and improve your shopping experience.
We use this information to determine which offers you may be interested in where you have opted into being contacted for marketing purposes.
WHO DO WE SHARE YOUR DATA WITH?
We share your data with the following categories of third-party suppliers as an essential part of being able to provide our services to you:
SALE OF THE BUSINESS
In the event of a sale, merger, liquidation, receivership or transfer of all or substantially all of the assets of our company, we reserve the right to transfer information (including your personal data) to a third-party provided that the third-party agrees to adhere to the terms of this Notice and provided that the third-party only uses your personal data for the purposes that you provided it to us.
HOW LONG DO WE KEEP YOUR INFORMATION?
We only collect the amount of personal data that is necessary for us to fulfil the purposes set out above. The time periods for which we retain your data depends on the type of personal data and the purposes for which we use it.
We take all steps necessary to ensure that information we collect is kept secure, confidential and stored on servers, hidden behind firewalls and always password protected. We use the latest in Secure Server Technology (SSL) to protect your data to the highest standards.
INTERNATIONAL DATA TRANSFERS
We may need to transfer your personal data outside of the European Economic Area (EEA) for example to the United Kingdom or the US, where we work with suppliers that process the personal data outside of the EEA.
These countries may not have the same data protection laws as the EEA. In such cases, we will make sure that any transfer of your personal data to countries outside the EEA is subject to appropriate safeguards as if it were being processed inside the EEA and under the principles set out in this Privacy Notice.
YOUR RIGHTS & HOW TO EXERCISE THEM
You have the following rights in relation to your personal data processed by Life Style Sports:
INFORMATION WE WILL NEVER COLLECT
We will never collect special category personal data such as race ethnic origin, physical or mental health, political or philosophical views or sexual orientation.
CHANGES TO THIS NOTICE
From time to time this Privacy Notice may be updated. We recommend that you check this page each time you visit or submit personal information to Life Style Sports.
Last updated November 2022.
WHAT ARE COOKIES?
To place an order on lifestylesports.com, you need to have cookies enabled. If you don't wish to enable cookies, you'll still be able to browse the site and use it for research products. Most web browsers have cookies enabled, but have a look at the Managing Cookies section for help to turn them on should you need to.
Cookies can't harm your computer.
We don't store personally identifiable information such as credit card details in cookies we create. We use information gathered from cookies to make lifestylesports.com better for you, for example, they help us to identify problems, fix errors and to improve our page designs.
We also use the information from cookies to identify related products and products you may like based on what you have looked at whilst using lifestylesports.com We also work with carefully chosen and monitored suppliers who may set cookies during your visit to lifestylesports.com.
These cookies are used for re-marketing - this means they are used to show you advertisements for different products and services based on what you appear to be interested in. You can easily opt out of these cookies by going to the Network Advertising Initiative website. This link will open in a new window - we're not responsible for the content of external websites.
In addition to re-marketing, a lookalike audience may also be built to identify customers who may have similar interests to you. This audience is identified through using a custom audience which includes either a customer’s email address or phone number. The custom audience is shared in an encrypted format to maintain privacy. Life Style Sports remains responsible for managing this data and the audience selection. The uploaded encrypted data is compared against a partners encrypted data to identify a lookalike audience. Customers identified through a lookalike audience can then be targeted with relevant online advertising. Please note, this lookalike audience is only used by Life Style Sports and the data processor aligns with GDPR. Customers can request to be removed from this targeting by contacting firstname.lastname@example.org
We're sharing this information with you to comply with recent European legislation, but more importantly to ensure that we’re honest, clear and upfront about your privacy when using our website.
THE LIFE STYLE SPORTS COOKIES POLICY
Our cookies don't store sensitive information such as your name, address or payment details. They do hold a “key” that allows us to associate information with your computer when you are shopping with us or when you come back to visit us.
We split the cookies that we use into 4 different types:
1. Strictly Necessary Cookies
These cookies are essential for you to use the shopping features of Lifestylesports.com, they enable you to add items to your shopping basket, to checkout and to use the My Account section of the site.
These cookies are not used to advertise products or services to you.
2. Performance Cookies
These cookies collect information about how you use lifestylesports.com, for instance the pages you visit most often or any error messages you may see on the pages you visit. These cookies don’t collect your personal information. The information we collect is used to improve how our website works.
3. Functional Cookies
These cookies allow the lifestylesports.com website to remember items such as your user name, the region you are shopping in and more personal features like product recommendations. The information these cookies collect is anonymous and cannot be used to track your activity on other websites.
4. Targeting Cookies
These cookies are used to advertise products and services to you.
These cookies are used to make our advertising more relevant to you and your interests. We also use them to limit the number of times you see an advertisement and to measure the effectiveness of our advertising campaigns.
These cookies may be placed on your computer, tablet or mobile phone by us or by a third party with our consent.
When these cookies are placed by us, they may be used only by us. When these cookies are placed by a third party with our consent, they may be used by that third party and other parties to make adverts more relevant to you and your interests. Examples of this include various social networks such as Facebook, Twitter and Pinterest. These social network sites may place cookies on your device and use these to target advertising to you on their own or other websites.
THIRD PARTY COOKIES
When you use Lifestylesports.com, you may notice some cookies that aren't directly from Life Style Sports.
For example, pages that contain content from websites like YouTube or Facebook may send cookies from these websites when you view that content. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.
Details on Life Style Sports Third Party Cookies:
Cookie: DW Purpose: Used to check if other mandatory cookies are activated on the website. Expiry: when you end your session
Cookie: dwsecuretoken Purpose: Required to navigate to secured pages (https) to maintain information during your website visit. Collects information in an anonymous form. Expiry: Expires when you end your session
Cookie: dwanonymous Purpose: collects information anonymously and uses it to store the number of items in your bag. Expiry: 6 months
Cookie: dwcustomer Purpose: Customer cookie used to collect information to anonymously identify and remember users after their session has expired. Expiry: 6 months
Cookie: dwsourcecode Purpose: Used when a campaign promotion is running on the website using a specific link. Expiry: 24 hours
Cookie: dwac Purpose:Used to track analytics information on the website for internal conversion, traffic and order reporting. Expiry: 540 days
Cookie: Banner ad cookies Purpose: Used to target you with advertising which may be of interest to you. Expiry: when you end your session
Cookie: Google (visitorUUID) Purpose: Used by Google Tag Manager to store a unique user ID for the purpose of analytics. Expiry: 1 day
Cookie: Google (_gat_UA-25082231-1 _ga) Purpose: Used to collect information anonymously about how visitors use our site to help us understand visitor behaviour and improve the site. Expiry: 2 years
Cookie: Bronto (_bta_tid, _bta_c) Purpose: First Party cookies used to track customer behaviour from our marketing email communications and to record the performance of our email marketing campaigns. Used to recognise and track you as a previous visitor on our website and collect information in connection with future visits. Used to Send you products via email which you might have abandoned in your shopping basket. Expiry: 4 weeks
Cookie: Webgains (Wgs, wgdc, wgc, wgi, 1234.sol) Purpose: Used to track the behaviour of users who come to us from our affiliate marketing partner. http://www.webgains.ie/public/privacy/ Expiry: 30 days
Cookie: Doubleclick (_doublclick.net, _doubleclick.com) Purpose: Used to track the effectiveness of advertising campaigns. https://www.google.com/settings/u/0/ads/authenticated?hl=en Expiry: 2 years
Cookie: Google Adwords Conversion tracking Purpose: Used to track the effectiveness of google adwords campaigns and subsequent user behaviour on the website. Records the conversion, ad group, ad and keyword that was triggered by the search query. www.googleadservices.com/pagead/conversion.js Expiry: 30 days
Cookie: Facebook Custom Audience, Facebook Exchange, Conversion tracking Purpose: Use to execute and measure ad performance. The Doubleclick.net feature integrated in the Google Analytics code sets cookies for third party, remarketing, cookies which are used with data gathered from the Facebook pixel to help us deliver more tailored ads for remarketing purposes to users who have previously visited the website.
If cookies are not enabled on your computer, tablet or mobile then you will not be able to shop on lifestylesports.com, you will be limited to browsing our products and the content on the site. There are a number of websites that can help you understand more about cookies and how to manage them.
Websites that explain more details about cookies, how they work and how you can manage them include