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Here at Life Style Sports, we are committed to respecting the privacy and security of all users and visitors to LifeStyleSports.com. This policy sets out the basis for which information collected about you by Life Style Sports.
This policy sets out how information about you is collected and used by Life Style Sports strictly in accordance with all current data protection laws, including the EU2016/679 General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011.
For the purpose of the EU2016/679 General Data Protection Regulation (GDPR), the data controller is Life Style Sports, 40 Mary Street, Dublin 1 . For any privacy queries please contact DataProtection@LifeStyleSports.com
The personal data you share with us will only be used for the specified purposes documented below and will never be shared with any third party.
Where we use the terms “we” “us” “our” and “Life Style Sports” we are specifically referring to Lifestyle Sports (Ireland) Ltd.
INFORMATION WE COLLECT ABOUT YOU
When you use the LifeStyleSports.com website (Browsing or purchasing), engage with Life Style Sports on Social Media, participate in Competitions, contact our customer care teams, We may collect and process the following personal information about you:
- Information that you submit at time of registering to use our site, using guest checkout, shopping online or instore, subscribing to any marketing material, contacting our customer care team or entering a competition.
-Information collected may include name, billing and delivery addresses, credit, debit card details email address and phone number. This information will be used to help to answer your queries, to process your order or to allow you to participate in competitions or to send your marketing material which we think is relevant or interesting to you
-Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data. We will also use your Internet Protocol ( IP address) to collect traffic data. We will not use your IP address to identify you personally. This information may be used to present the website in the most effective manner for your browser or to administer the website and improve our services to you.
-If you use sign into our site, using Facebook or Google, you are granting permission to these third party sites to share user details such as name, email address, gender, date of birth or location to enable you to sign in to Life Style sports.
- Engaging with Life Style Sports content including “likes”, “retweets”, “reposts”, “shares”, may allow us to interact with you or access your accounts on social media. It may also involve you submitting a photo or video of you. We would encourage you to check the terms and conditions of the social media providers.
The nature of how we process your personal information will differ depending on purpose. If you have subscribed to Marketing updates, your personal data can be withdrawn at any stage. Where you have shopped online, your data will be used to process your order. We will only pass on your personal information to third parties to facilitate delivery of your order ( e.g. name and address and telephone number to distribution carriers). We share personal information with three separate third parties in order to complete your transaction:
Our eCommerce Platform Provider. We pass along information so that they may process card transactions, screen for fraud, and conduct other activities integral to running a website. In addressing fraud prevention, we may disclose your address details to them to check against various Fraud Prevention Schemes
Our Carriers. We pass along your information to our carriers so that they may deliver your order to you.
Transaction Partners: We have a relationship with PayPal, and will send information to them for payment processing if you select that option during Checkout.
INFORMATION WE WILL NEVER COLLECT
We will never collect sensitive personal data such as race ethnic origin, physical or mental health, political or philosophical views or sexual orientation.
We do not knowingly collect information from Children under the age of 13 either online or in our stores. Children under the age of 13 are not permitted to use or submit information on LifeStyleSports.com
STORING THE PERSONAL DATA WE COLLECT
We take all steps necessary to ensure that information we collect is kept secure, confidential and stored on servers, hidden behind firewalls and always password protected.
We use the latest in Secure Server Technology ( SSL) to protect your data to the highest standards.
Data that we collect from you may be stored at a destination outside the European Economic Area. Please be assured that it will only processed by staff operating for Life Style Sports or one of our trusted suppliers for processing your payment details or fulfilling your order. By submitting your data online or in one of our stores, you are agreeing to this transfer, storing or processing of your personal details.
You have the option to save your credit or debit card details once your order has been processed to make future orders easier. However you will need to enter your card’s 3 digit security code for every transaction for security purposes. It is your responsibility to keep all passwords associated with Life Style Sports confidential and secure. We will never email or telephone you to ask for your security information or log on details.
YOUR RIGHTS TO YOUR PERSONAL DATA
You have the right to your personal data help my Life Style Sports. This means you have the right to:
- Access the personal information we hold about you at any time.
- Request that Life Style Sports change or update out of date personal information which we hold about you.
- Have personal data we hold about you, deleted from all of our systems
- Receive a copy for personal data which we hold about you transmitted to another party
- Restrict the processing of any or all of your personal data
Please email firstname.lastname@example.org for more details. If you do request any of the above, Life Style Sports reserves the right to verify your identity and request that you provide proof of identity.
You may wish to stop interacting or engaging with Life Style Sports across any or all of our social media platforms. Please let us know if at all you wish to stop engaging by emailing email@example.com
MARKETING PREFERENCE DATA
If you have subscribed to receive Marketing from Life Style Sports, we will use your details to send you updates on Life Style Sports products and services which we deem most relevant to you. You have the right to ask us not to process your personal details for such purposes and you can change your mind and ‘ opt out’ of receiving marketing updates at any time.
Simply ‘unsubscribe’ at the bottom of any email which you receive.
If you have an account with us, log-on, select My Account, then Communication preferences, and change your preferences
Send an email to, writing “unsubscribe” in the subject heading to firstname.lastname@example.org
SALE OF THE BUSINESS
In the event of a sale, merger, liquidation, receivership or transfer of all or substantially all of the assets of our company, we reserve the right to transfer information (including your personal data) to a third party provided that the third party agrees to adhere to the terms of the Policy and provided that the third party only uses your personal data for the purposes that you provided it to us. You will be notified in the event of any such transfer and you will be afforded an opportunity to opt-out.
WHAT ARE COOKIES?
To place an order on lifestylesports.com, you need to have cookies enabled. If you don't wish to enable cookies, you'll still be able to browse the site and use it for research products. Most web browsers have cookies enabled, but have a look at the Managing Cookies section for help to turn them on should you need to.
Cookies can't harm your computer.
We don't store personally identifiable information such as credit card details in cookies we create. We use information gathered from cookies to make lifestylesports.com better for you, for example, they help us to identify problems, fix errors and to improve our page designs.
We also use the information from cookies to identify related products and products you may like based on what you have looked at whilst using lifestylesports.com We also work with carefully chosen and monitored suppliers who may set cookies during your visit to lifestylesports.com.
These cookies are used for re-marketing - this means they are used to show you advertisements for different products and services based on what you appear to be interested in. You can easily opt out of these cookies by going to the Network Advertising Initiative website. This link will open in a new window - we're not responsible for the content of external websites.
In addition to re-marketing, a lookalike audience may also be built to identify customers who may have similar interests to you. This audience is identified through using a custom audience which includes either a customer’s email address or phone number. The custom audience is shared in an encrypted format to maintain privacy. Life Style Sports remains responsible for managing this data and the audience selection. The uploaded encrypted data is compared against a partners encrypted data to identify a lookalike audience. Customers identified through a lookalike audience can then be targeted with relevant online advertising. Please note, this lookalike audience is only used by Life Style Sports and the data processor aligns with GDPR. Customers can request to be removed from this targeting by contacting email@example.com
We're sharing this information with you to comply with recent European legislation, but more importantly to ensure that we’re honest, clear and upfront about your privacy when using our website.
THE LIFE STYLE SPORTS COOKIES POLICY
Our cookies don't store sensitive information such as your name, address or payment details. They do hold a “key” that allows us to associate information with your computer when you are shopping with us or when you come back to visit us.
We split the cookies that we use into 4 different types:
1. Strictly Necessary Cookies
These cookies are essential for you to use the shopping features of Lifestylesports.com, they enable you to add items to your shopping basket, to checkout and to use the My Account section of the site.
These cookies are not used to advertise products or services to you.
2. Performance Cookies
These cookies collect information about how you use lifestylesports.com, for instance the pages you visit most often or any error messages you may see on the pages you visit. These cookies don’t collect your personal information. The information we collect is used to improve how our website works.
These cookies are not used to advertise products or services to you.
3. Functional Cookies
These cookies allow the lifestylesports.com website to remember items such as your user name, the region you are shopping in and more personal features like product recommendations. The information these cookies collect is anonymous and cannot be used to track your activity on other websites.
These cookies are not used to advertise products or services to you.
4. Targeting Cookies
These cookies are used to advertise products and services to you.
These cookies are used to make our advertising more relevant to you and your interests. We also use them to limit the number of times you see an advertisement and to measure the effectiveness of our advertising campaigns.
These cookies may be placed on your computer, tablet or mobile phone by us or by a third party with our consent.
When these cookies are placed by us, they may be used only by us. When these cookies are placed by a third party with our consent, they may be used by that third party and other parties to make adverts more relevant to you and your interests. Examples of this include various social networks such as Facebook, Twitter and Pinterest. These social network sites may place cookies on your device and use these to target advertising to you on their own or other websites.
THIRD PARTY COOKIES
When you use Lifestylesports.com, you may notice some cookies that aren't directly from Life Style Sports.
For example, pages that contain content from websites like YouTube or Facebook may send cookies from these websites when you view that content. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.
Details on Life Style Sports Third Party Cookies:
Purpose: Used to check if other mandatory cookies are activated on the website. Expiry: when you end your session
Purpose: Required to navigate to secured pages (https) to maintain information during your website visit. Collects information in an anonymous form. Expiry: Expires when you end your session
Purpose: collects information anonymously and uses it to store the number of items in your bag. Expiry: 6 months
Purpose: Customer cookie used to collect information to anonymously identify and remember users after their session has expired. Expiry: 6 months
Purpose: Used when a campaign promotion is running on the website using a specific link. Expiry: 24 hours
Purpose:Used to track analytics information on the website for internal conversion, traffic and order reporting. Expiry: 540 days
Cookie: Banner ad cookies
Purpose: Used to target you with advertising which may be of interest to you. Expiry: when you end your session
Cookie: Google (visitorUUID)
Purpose: Used by Google Tag Manager to store a unique user ID for the purpose of analytics. Expiry: 1 day
Cookie: Google (_gat_UA-25082231-1 _ga)
Purpose: Used to collect information anonymously about how visitors use our site to help us understand visitor behaviour and improve the site. Expiry: 2 years
Cookie: Bronto (_bta_tid, _bta_c)
Purpose: First Party cookies used to track customer behaviour from our marketing email communications and to record the performance of our email marketing campaigns. Used to recognise and track you as a previous visitor on our website and collect information in connection with future visits. Used to Send you products via email which you might have abandoned in your shopping basket. Expiry: 4 weeks
Cookie: Webgains (Wgs, wgdc, wgc, wgi, 1234.sol)
Purpose: Used to track the behaviour of users who come to us from our affiliate marketing partner. http://www.webgains.ie/public/privacy/ Expiry: 30 days
Cookie: Doubleclick (_doublclick.net, _doubleclick.com)
Purpose: Used to track the effectiveness of advertising campaigns. https://www.google.com/settings/u/0/ads/authenticated?hl=en Expiry: 2 years
Cookie: Google Adwords Conversion tracking
Purpose: Used to track the effectiveness of google adwords campaigns and subsequent user behaviour on the website. Records the conversion, ad group, ad and keyword that was triggered by the search query. www.googleadservices.com/pagead/conversion.js Expiry: 30 days
Cookie: Facebook Custom Audience, Facebook Exchange, Conversion tracking
Purpose: Use to execute and measure ad performance. The Doubleclick.net feature integrated in the Google Analytics code sets cookies for third party, remarketing, cookies which are used with data gathered from the Facebook pixel to help us deliver more tailored ads for remarketing purposes to users who have previously visited the website.
If cookies are not enabled on your computer, tablet or mobile then you will not be able to shop on lifestylesports.com, you will be limited to browsing our products and the content on the site. There are a number of websites that can help you understand more about cookies and how to manage them.
Websites that explain more details about cookies, how they work and how you can manage them include