Privacy Notice


Here at Life Style Sports, we are committed to respecting the privacy and security of all our customers and website users. We will be clear and transparent about the information we are collecting and what we do with that information.

This Notice sets out the following:

  • What personal data we collect and process about you in connection with your relationship with us as a customer and through your use of our website, mobile applications and in-store and online services;
  • What we do with your personal data;
  • How we use your personal data for marketing and profiling purposes;
  • Who we share your personal data with;
  • How long we store your personal data; and
  • How you can exercise your data protection rights;

All personal data is collected and processed in accordance with Irish and EU legislation as applicable, including the EU2016/679 General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011.

Who are we? 

The data controller is Life Style Sports, 40 Mary Street, North City, Dublin 1, D01 XD39.

Where we use the terms “we” “us” “our” and “Life Style Sports” we are specifically referring to Lifestyle Sports (Ireland) Ltd. For any data protection queries, we can be contacted at or at the above address.

Details of personal data processing

Personal data means any information relating to you which allows us to identify you, such as your name, contact details, order number, payment details and information about your access and use of our website and app.

We collect personal data from you when you: (i) make a purchase online or in-store, (ii) create a Life Style Sports account, (iii) use our website and/or app and other websites accessible through our website and/or app, (iv) participate in surveys or competitions, (v) engage with Life Style Sports on Social Media, (vi) subscribe to our newsletter or (vii) contact our customer care teams via any of our communication channels.

We will only process Personal Data for the specific purposes set out in this Notice or for any other purposes specifically permitted by the applicable law. We will notify those purposes to you when we first collect the data or as soon as possible thereafter.

The personal data we collect, details of the processing activity and the lawful bases are as follows:

Purchasing and Account set-up information

Your personal details, such as your name, home address, email address, phone number and order number.

What we do

Why we do it

Our Lawful Basis

Register your Life Style account

To ensure that you can use your account effectively

Performance of a Contract

Deliver your purchases to you. So that you receive the products you purchased

Performance of a Contract

Send you order updates by text, e-mail or through our app So that you know when your order is due to arrive Performance of a Contract
Send you a gift card by email Where your details have been provided as the recipient of a gift card (e.g., by one of your friends) we will send this to you so that you can start shopping Performance of a Contract
Manage your participation in any promotions, offers or discount schemes you choose to participate in

To ensure you receive any discounts or offers relevant to you at the time e.g., Student discounts, promo codes or Instagram competitions

Your Consent

Send you account and service updates, such as updates to our Terms and Conditions and order confirmation emails

To keep you informed of any Life Style Sports service or terms changes and to keep you updated on your order’s status

Performance of a Contract

Legitimate Interests – it’s important for us to keep you updated if our terms change
Send you information about our products and services

To keep you up to date and help you get the best from our products and services

(You can find out more in the Marketing Messages & Preferences section below)

Your Consent

Legitimate Interests – where you have transacted with us within the last twelve months

Your payment information

This means your chosen payment method, including for example your card details or PayPal/Klarna account details.

You have the option to save your credit or debit card details once your order has been processed to make future orders easier. We won’t keep your 3-digit security number which will need to be input each time you make a purchase.

What we do

Why we do it

Our Lawful Basis

Process payment, and give refunds

To get paid and to process refunds

Performance of a Contract

Keep a record of any financial transactions with you

Tax and audit obligations

Legal Obligation

Your purchase history and saved items

Transaction details including contact details, purchases, and returns.

What we do

Why we do it

Our Lawful Basis

Process returns in accordance with our Terms and Conditions and provide customer service and support

Help us keep track of your purchases so that we can refund you if necessary and help you with any queries

Performance of a Contract

Provide you with an e-receipt from an in-store purchase where you have asked us to

You might choose to receive an e-receipt over a paper one

Your Consent

Combine aggregated information about our customers (that doesn't identify those customers)

To help us track performance and improve the services we offer. Some of this data will be shared with selected third parties such as Google Ads etc.

Legitimate Interests – we have a legitimate interest in analysing this information to improve customer experience

Analyse what you have previously bought from us

To help us understand the items you like

Legitimate Interests – it is important that we understand your preferences

Surveys and Competitions

Your responses to post-purchase surveys, feedback and competitions. This includes your contact and order details.

What we do

Why we do it

Our Lawful Basis

Manage the competitions that you choose to enter e.g., via social media such as Instagram and provide the prizes to the winners

To contact the winner and deliver prizes

Where you choose to participate, this is necessary for us to Perform the Contract

Gather your feedback on products received and services delivered – we use third parties to do this

To understand whether you were happy or not with the products you received from us and the service we provided.

Legitimate Interests – to help us identify any areas of product improvement

Publish reviews submitted on our website where you agree for us to do this

So that other online shoppers can see objective customer reviews on items they might like to buy 

Your Consent

Your contact history with us

Contact and personal details, your questions and comments to us or any issues that you might be experiencing, order details if relevant. For example, where you raise a query with us by email, on social media, on Live Chat or in private messages. We use this information to deal with queries.

What we do

Why we do it

Our Lawful Basis

Provide customer service and support

To help address and rectify any questions or issues

Performance of a Contract

Legitimate Interests – to provide you with a better experience

Record telephone conversations with our customer service team through a Customer Service Platform

To ensure strong service standards

Legitimate Interests – to provide you with a better experience

Retain communications from our customers (Emails, Webchats & WhatsApp message etc)

To improve your experience

Legitimate Interests – to provide you with a better experience

Improve the services and support we provide to you

So that you get great customer service every time

Legitimate Interests – to provide you with a better experience

If you engage with Life Style Sports content on social media for example, by “liking”, “retweeting”, “reposting”, “tagging” or “sharing”, we may interact with you.

What we do

Why we do it

Our Lawful Basis

Review our customers views or opinions in the form of social media content

We may want to respond to your comments and gauge brand sentiment

Legitimate Interests – it is important for us to maintain our brand

Review metrics data in the form of impressions, reach, link clicks, growth, engagement, etc.

To analyse our social media performance

Legitimate Interests – it is important that we understand our social media growth

Your body size and shape if you choose to tell us this.

What we do

Why we do it

Our Lawful Basis

Where you choose to use our “FitFinder” feature, we use third parties who will suggest sizes to you and let you know how clothing will fit

To share more accurate size suggestions and make sure you can make an informed size choice

Performance of a contract

For further details on information collected about your device and how you interact with our website and app please see our cookie policy.

The Life Style Sports websites or social media sites may from time to time contain links to and from partner, advertising and affiliate websites. If you do follow a link to these websites please note that these websites will have their own privacy and cookie policy and Life Style Sports cannot accept any responsibility for these policies.


If you have opted-in to receive marketing communications from Life Style Sports, we will use the details you provide to us to send you updates on Life Style Sports products, services and promotions which we deem most relevant to you.

You have the right to ask us not to process your personal details for such purposes and you can change your mind and ‘opt out’ of receiving marketing updates at any time.

How to Opt-Out

To do so, simply click the ‘unsubscribe’ button located at the bottom of any email which you receive from us.

If you have an account with us, log-on, select My Account, then Communication Preferences, and change your preferences.

Alternatively, send us an email, writing “unsubscribe” in the subject heading to

Please note that opting out of marketing messages will not stop service communications, such as order updates, or post-purchase survey emails.

Marketing emails will have tracking pixels embedded, meaning open and click-rates will be monitored.


We bring together different types of information that you have given to us, such as your interests in sports or fashion, rugby or football, your gender, and information that we have collected from your previous purchases and interactions with Life Style Sports, to perform analytics to personalise and improve your shopping experience.

We use this information to determine which offers you may be interested in where you have opted into being contacted for marketing purposes.


We share your data with the following categories of third-party suppliers as an essential part of being able to provide our services to you:

  •   Our eCommerce Platform Provider: we share information so that they may process card transactions, screen for fraud, and conduct other activities integral to running a website. We share contact and order details.
  • We may disclose your address details to them to check against various Fraud Prevention Schemes.

  • Order Fulfilment Partners: where you have shopped online, we will share your personal data with third parties in order to facilitate the delivery of your order. This will include our ERP system providers, warehouse provider, couriers and supporting systems. We share contact and order details.
  • Transaction Partners: we will share your information with payment providers for payment processing if you select certain options during Checkout.
  • Our Customer Engagement Platform: we share your information with a third-party supplier who provides us with customer marketing management services. We share your name, email address, transaction details and preferences.
  • Size Suggestion Partners: where you choose to use our size suggestion feature, we will share your size details so that we can provide you with more accurate size suggestions.
  • Product Review Platform Providers: where you have shopped online, we share your details so that product surveys can be sent to you. We will share your name, contact, and order details so that they can contact you on our behalf.
  • Service Review Platform Providers: where you have shopped online, we share your details so that service surveys can be sent to you. We will share your name, contact, and order details so that they can contact you on our behalf.
  • Customer Contact Platform: Where you have contacted our customer service team through your preferred communication channel (Telephone, Email, WebChat or WhatsApp), we share your name, contact and order details so customer service can deal with any issue you have.
  • Advertising Partners: Where you have asked to receive an e-Receipt, in store, your email address, and some transaction details are hashed and shared with a third-party who assists us in understanding how online ads can influence in-store sales.
  • Professional Services: We may need to disclose your personal data to our insurers and legal advisors, for example, to assist us in dealing with claims.
  • Analytics Providers: Where we have obtained your consent, we may share your information with Google. We use their tool, Google Analytics 4, for research and analysis to obtain insights into their user interaction with our online services and provide statistical and analytical information about our website functions. For more information on how Google Analytics 4 collects and processes your data, please see our Cookie Policy


In the event of a sale, merger, liquidation, receivership or transfer of all or substantially all of the assets of our company, we reserve the right to transfer information (including your personal data) to a third-party provided that the third-party agrees to adhere to the terms of this Notice and provided that the third-party only uses your personal data for the purposes that you provided it to us.


We only collect the amount of personal data that is necessary for us to fulfil the purposes set out above. The time periods for which we retain your data depends on the type of personal data and the purposes for which we use it.

We take all steps necessary to ensure that information we collect is kept secure, confidential and stored on servers, hidden behind firewalls and always password protected. We use the latest in Secure Server Technology (SSL) to protect your data to the highest standards.


We may need to transfer your personal data outside of the European Economic Area (EEA) for example to the United Kingdom or the US, where we work with suppliers that process the personal data outside of the EEA.

These countries may not have the same data protection laws as the EEA. In such cases, we will make sure that any transfer of your personal data to countries outside the EEA is subject to appropriate safeguards as if it were being processed inside the EEA and under the principles set out in this Privacy Notice.


You have the following rights in relation to your personal data processed by Life Style Sports:

  • to request access to the personal data held by us relating to you (a “Data Subject Access Request”)
  • to have any inaccurate, out of date or misleading data rectified, corrected or erased (subject to certain statutory restrictions)
  • to restrict the processing of your personal data in certain circumstances
  • not to be subject to a decision based solely on automated decision-making including profiling
  • to data portability, which allows individuals to move copy or transfer personal data from one IT environment to another. You can request to obtain a copy of your personal data in a commonly used electronic format so that you can manage and move it
  • to object to processing of Personal Data based on public interest grounds or based on legitimate interest of the data controller (subject to certain statutory exceptions)
  • where your data is processed based on your consent, you have the right to withdraw your consent at any time. However, this will not affect the lawfulness of processing based on consent before your consent was withdrawn

To exercise any of these rights, you can email for more details. If you do request any of the above, Life Style Sports reserves the right to verify your identity and request that you provide proof of identity.


We will never collect special category personal data such as race ethnic origin, physical or mental health, political or philosophical views or sexual orientation.


From time to time this Privacy Notice may be updated. We recommend that you check this page each time you visit or submit personal information to Life Style Sports.

Last updated July 2023.


Cookies are files stored on your computer when you visit certain web pages. uses cookies to keep track of what you have in your basket, and to remember you when you return to our site. 

To place an order on, you need to have cookies enabled. If you don't wish to enable cookies, you'll still be able to browse the site and use it for research products. Most web browsers have cookies enabled but have a look at the Managing Cookies section for help to turn them on should you need to. 

Cookies can't harm your computer. 

We don't store personally identifiable information such as credit card details in cookies we create. We use information gathered from cookies to make better for you, for example, they help us to identify problems, fix errors and to improve our page designs. 

We also use the information from cookies to identify related products and products you may like based on what you have looked at whilst using We also work with carefully chosen and monitored suppliers who may set cookies during your visit to 

These cookies are used for re-marketing - this means they are used to show you advertisements for different products and services based on what you appear to be interested in. You can easily opt out of these cookies by going to the Network Advertising Initiative website. This link will open in a new window - we're not responsible for the content of external websites. 

In addition to re-marketing, a lookalike audience may also be built to identify customers who may have similar interests to you. This audience is identified through using a custom audience which includes either a customer’s email address or phone number. The custom audience is shared in an encrypted format to maintain privacy. Life Style Sports remains responsible for managing this data and the audience selection. The uploaded encrypted data is compared against a partners encrypted data to identify a lookalike audience. Customers identified through a lookalike audience can then be targeted with relevant online advertising. Please note, this lookalike audience is only used by Life Style Sports and the data processor aligns with GDPR. Customers can request to be removed from this targeting by contacting 

We're sharing this information with you to comply with recent European legislation, but more importantly to ensure that we’re honest, clear and upfront about your privacy when using our website. 


To make full use of the online shopping and personalised features on, your computer, tablet or mobile phone will need to accept cookies. This is because the shopping basket needs to use cookies to function and because we can only provide you with certain personalised features of this website by using them. 

Cookies can be classified into 2 sub-divisions: 

  1. First-Party Cookies: These are cookies set by us to collect information from you directly on our own channel. 

  1. Third-Party Cookies: These are cookies set by our trusted third-party service providers on our channels to help us enhance your user experience. 

Our cookies don't store sensitive information such as your name, address or payment details. They do hold a “key” that allows us to associate information with your computer when you are shopping with us or when you come back to visit us. 

We use 5 different tyes of cookies:

1. Strictly Necessary Cookies

These cookies are essential for you to use the shopping features of, they enable you to add items to your shopping basket, to checkout and to use the My Account section of the site.

These cookies are not used to advertise products or services to you.

2. Performance Cookies

These cookies collect information about how you use, for instance the pages you visit most often or any error messages you may see on the pages you visit. These cookies don’t collect your personal information. The information we collect is used to improve how our website works. 

These cookies are not used to advertise products or services to you. 

3. Functional Cookies

These cookies allow the website to remember items such as your user name, the region you are shopping in and more personal features like product recommendations. The information these cookies collect is anonymous and cannot be used to track your activity on other websites. 

These cookies are not used to advertise products or services to you. 

4. Targeting Cookies

These cookies are used to advertise products and services to you. 

These cookies are used to make our advertising more relevant to you and your interests. We also use them to limit the number of times you see an advertisement and to measure the effectiveness of our advertising campaigns. 

These cookies will only be placed on your computer, tablet or mobile phone by us or by a third party with your consent. 

Onsite Targeting: When these cookies are placed by us, they may be used only by us. These cookies are used by us to build our understanding of how you interact with our website, show you products, services and advertisements that are relevant to you as a user. By collecting information from these cookies we can personalise and optimise your experience on our website. 

Off Site Targeting: When these cookies are placed by a third party with your consent, they may be used by that third party and other parties to make adverts more relevant to you and your interests. Examples of this include various social networks such as Facebook, Twitter and Pinterest. These social network sites may place cookies on your device and use these to target advertising to you on their own or other websites. 

5. Analytical Cookies uses analytics cookies to collect key statistical information about visitors of our website and the pages they view. These cookies do not collect information that identifies a visitor. Information collected by these cookies is aggregated and used anonymously. Life Style Sports sets Google Analytics (GA4) cookies to gather this statistical information. 

Depending on your cookie choices, a feature of GA4 will enable us to combine information we gather from you across our websites and app on different devices so that we can better understand your interaction with our services and enhance your customer experience. 

GA4 enables us to share your information with other Google products, such as Google Ads and Google Signals, where we have obtained your consent to do so. For more information about how and who your information is shared with, please consult our Privacy Notice. 


When you use, you may notice some cookies that aren't directly from Life Style Sports. 

For example, pages that contain content from websites like YouTube or Facebook may send cookies from these websites when you view that content. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them. 

Details on Life Style Sports Third Party Cookies:

Cookie: DW Purpose: Used to check if other mandatory cookies are activated on the website. Expiry: when you end your session 

Cookie: dwsecuretoken Purpose: Required to navigate to secured pages (https) to maintain information during your website visit. Collects information in an anonymous form. Expiry: Expires when you end your session 

Cookie: dwanonymous Purpose: collects information anonymously and uses it to store the number of items in your bag. Expiry: 6 months 

Cookie: dwcustomer Purpose: Customer cookie used to collect information to anonymously identify and remember users after their session has expired. Expiry: 6 months 

Cookie: dwsourcecode Purpose: Used when a campaign promotion is running on the website using a specific link. Expiry: 24 hours 

Cookie: dwac Purpose:Used to track analytics information on the website for internal conversion, traffic and order reporting. Expiry: 540 days 

Cookie: Banner ad cookies Purpose: Used to target you with advertising which may be of interest to you. Expiry: when you end your session 

Cookie: Google (visitorUUID) Purpose: Used by Google Tag Manager to store a unique user ID for the purpose of analytics. Expiry: 1 day 

Cookie: Google (_gat_UA-25082231-1 _ga) Purpose: Used to collect information anonymously about how visitors use our site to help us understand visitor behaviour and improve the site. Expiry: 2 years 

Cookie: Bronto (_bta_tid, _bta_c) Purpose: First Party cookies used to track customer behaviour from our marketing email communications and to record the performance of our email marketing campaigns. Used to recognise and track you as a previous visitor on our website and collect information in connection with future visits. Used to Send you products via email which you might have abandoned in your shopping basket. Expiry: 4 weeks 

Cookie: Webgains (Wgs, wgdc, wgc, wgi, 1234.sol) Purpose: Used to track the behaviour of users who come to us from our affiliate marketing partner. Expiry: 30 days 

Cookie: Doubleclick (, Purpose: Used to track the effectiveness of advertising campaigns. Expiry: 2 years 

Cookie: Google Adwords Conversion tracking Purpose: Used to track the effectiveness of google adwords campaigns and subsequent user behaviour on the website. Records the conversion, ad group, ad and keyword that was triggered by the search query. Expiry: 30 days 

Cookie: Facebook Custom Audience, Facebook Exchange, Conversion tracking Purpose: Use to execute and measure ad performance. The feature integrated in the Google Analytics code sets cookies for third party, remarketing, cookies which are used with data gathered from the Facebook pixel to help us deliver more tailored ads for remarketing purposes to users who have previously visited the website. 


If you do not want your browser to accept cookies, you can turn off the cookie acceptance option in your browser settings.  For further information about how to turn off cookie acceptance please refer to the “Help” function in your browser. 

Please note that disabling cookie support may prevent the Website from functioning properly and you may not be able to fully utilise all of its features and services. If you want to know more about cookies, how they work and how you can manage them, please visit